Steve Kehler

Freelance writer and marketer. Sharing what I'm learning. To a 2nd grader, a 4th grader is a genius.

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December 2, 2020 by Steve Leave a Comment

Why Outrageous Product Guarantees Are Not As Risky As They Appear (And They Help Make More Sales)

Why Outrageous Product Guarantees Are Not As Risky As They Appear (And They Help Make More Sales)

How many kids do you know that don't like cotton candy?  Not many I'm guessing.  It's probably possible to count them on one hand.  My kids love the sugary treat.  But they didn't always feel that way. My daughter was three and my son was two when we first gave them the chance to sample the pink and blue confection.  My … [Read more...]

Filed Under: Ecommerce Tagged With: ecommerce, guarantees, sales

November 16, 2020 by Steve Leave a Comment

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

John Collins, also known as "The Paper Airplane Guy", dreamt of being a Guinness World Record holder.  All his life he loved paper airplanes, and he realized early on that he was very good at designing them.  Using his in-depth knowledge of origami and airplane aerodynamics, Collins has created dozens of incredible new paper flyers.  … [Read more...]

Filed Under: Ecommerce Tagged With: marketing, private label manufacturing, sales, team-work

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