Steve Kehler

Freelance writer and marketer. Sharing what I'm learning. To a 2nd grader, a 4th grader is a genius.

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March 17, 2021 by Steve Leave a Comment

How To Write An Email To Thousands Yet Sound Like We’re Writing To One

How To Write An Email To Thousands Yet Sound Like We’re Writing To One

American sprinter Lolo Jones could almost see the gold medal. She was that close. It was the 2008 Summer Olympics, and Jones was leading the field in the 100-meter hurdles race. The race was hers to lose. With two hurdles to go, the very unfortunate happened. Jones had flown through the first eight hurdles. But the ninth, it was approaching … [Read more...]

Filed Under: Writing Tagged With: email marketing, marketing, writing

February 25, 2021 by Steve Leave a Comment

How To Provide Customer Service That Wows Your Clients

How To Provide Customer Service That Wows Your Clients

It'll keep them coming back again and again How do you think a high school football team would feel about playing a game in only their pads and underwear?  This almost happened for the Bay High Tigers, a high school football team out of Bay St. Louis, Mississippi.  It was 2005 and their town had just been devastated by Hurricane Katrina, their … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: clients, customers, ecommerce, marketing

November 16, 2020 by Steve Leave a Comment

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

John Collins, also known as "The Paper Airplane Guy", dreamt of being a Guinness World Record holder.  All his life he loved paper airplanes, and he realized early on that he was very good at designing them.  Using his in-depth knowledge of origami and airplane aerodynamics, Collins has created dozens of incredible new paper flyers.  … [Read more...]

Filed Under: Ecommerce Tagged With: marketing, private label manufacturing, sales, team-work

October 29, 2020 by Steve Leave a Comment

How To Hit The Bullseye With Your Marketing Message Without Committing Any Crimes

How To Hit The Bullseye With Your Marketing Message Without Committing Any Crimes

If stealing wasn't wrong, would you turn to a life of theft?  If you wanted something, all you'd have to do is take it.  No consequences or punishment.  Of course, in real life, this isn't the case.  The funny thing is, in sports, it actually happens quite frequently.  Balls are stolen.  Bases are stolen.  Teams … [Read more...]

Filed Under: Marketing Tagged With: audience, clients, marketing

October 24, 2020 by Steve Leave a Comment

How to entice new clients and increase your revenue without resorting to snake charmers, voodoo, or other nefarious activities

How to entice new clients and increase your revenue without resorting to snake charmers, voodoo, or other nefarious activities

American magician, David Blaine, appears to have some seriously unearthly powers. He is so good at his craft that when you watch him perform an act, it's hard to believe your eyes.I recently watched a video of Blaine being interviewed. Throughout the interview, Blaine sprinkled in a few feats of illusion. One of them involved sticking a large pin, … [Read more...]

Filed Under: Marketing Tagged With: audience, clients, marketing, platform, unique selling proposition, USP

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