My wife quietly cried during our five year old son's first ice skating lesson. Her and I watched as he fell to the ice over and over and over again. With tears streaming and a runny nose she admitted to wanting to pull him out of the lesson. I said we couldn't - he had to do it on his own. She agreed, but wow, it was tough … [Read more...]
How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation
Back in 2003, Chris Moneymaker pulled off something that is still being talked about today. It was at the World Series of Poker Main Event where he secured "the bluff of the century". Moneymaker was head-to-head against a more experienced, veteran player in Sammy Farha.Both men were dealt their cards, and the match began. Moneymaker had the losing … [Read more...]
How Fewer Influencer Collaborations Can Increase Your Sales
On October 1, 2009, author S.J. Scott found himself in a bit of a pickle. What should have been an effortless five mile run left him exhausted and breathless. He was quite surprised with his poor endurance. Scott knew he wasn't sick or injured. He knew it was his laziness while relaxing in Costa Rica that made him out-of-shape. But here was his … [Read more...]
How To Discover New Influencers Ahead Of Your Competition
The church of Santa Agueda in Sotillo de la Ribera, Spain, held an incredible secret. But what was more incredible was where the secret was hidden. As technicians were restoring a sculpture of Jesus from the church, they found a time capsule-like message in — get ready for this — Jesus' butt! You read right. The rear-end of the sculpture … [Read more...]