Steve Kehler

Freelance writer and marketer. Sharing what I'm learning. To a 2nd grader, a 4th grader is a genius.

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February 15, 2021 by Steve Leave a Comment

How Influencer Marketing Helps Introverted Business Owners Catch Their Breath

How Influencer Marketing Helps Introverted Business Owners Catch Their Breath

My wife quietly cried during our five year old son's first ice skating lesson.  Her and I watched as he fell to the ice over and over and over again.  With tears streaming and a runny nose she admitted to wanting to pull him out of the lesson.  I said we couldn't - he had to do it on his own.  She agreed, but wow, it was tough … [Read more...]

Filed Under: Influencer Marketing, Marketing Tagged With: influencer marketing, introvert, product reviews, video

November 6, 2020 by Steve Leave a Comment

How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation

How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation

Back in 2003, Chris Moneymaker pulled off something that is still being talked about today. It was at the World Series of Poker Main Event where he secured "the bluff of the century". Moneymaker was head-to-head against a more experienced, veteran player in Sammy Farha.Both men were dealt their cards, and the match began. Moneymaker had the losing … [Read more...]

Filed Under: Influencer Marketing Tagged With: compensation, FTC, influencer marketing, influencers

November 5, 2020 by Steve Leave a Comment

How Fewer Influencer Collaborations Can Increase Your Sales

How Fewer Influencer Collaborations Can Increase Your Sales

On October 1, 2009, author S.J. Scott found himself in a bit of a pickle. What should have been an effortless five mile run left him exhausted and breathless. He was quite surprised with his poor endurance. Scott knew he wasn't sick or injured. He knew it was his laziness while relaxing in Costa Rica that made him out-of-shape. But here was his … [Read more...]

Filed Under: Influencer Marketing Tagged With: influencer marketing, optimizing, scaling

September 14, 2020 by Steve Leave a Comment

How To Discover New Influencers Ahead Of Your Competition

How To Discover New Influencers Ahead Of Your Competition

The church of Santa Agueda in Sotillo de la Ribera, Spain, held an incredible secret. But what was more incredible was where the secret was hidden. As technicians were restoring a sculpture of Jesus from the church, they found a time capsule-like message in — get ready for this — Jesus' butt! You read right. The rear-end of the sculpture … [Read more...]

Filed Under: Influencer Marketing Tagged With: Facebook, influencer marketing, influencers, Instagram, marketing, Social media, YouTube

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