Steve Kehler

Freelance writer and marketer. Sharing what I'm learning. To a 2nd grader, a 4th grader is a genius.

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November 18, 2020 by Steve Leave a Comment

How To Wisely Choose A Private Label Manufacturer (Even If They Aren’t The Least Expensive)

How To Wisely Choose A Private Label Manufacturer (Even If They Aren’t The Least Expensive)

Because of Joseph Strauss, the "Half Way to Hell" club exists.  Strauss, however, is not a member of the club.  The club consists of nineteen men who cheated death while working on the construction of the Golden Gate Bridge in San Francisco, California.  At the time, Strauss was the Chief Engineer and responsible for the safety of … [Read more...]

Filed Under: Ecommerce Tagged With: ecommerce, private label manufacturing, production, small business

November 16, 2020 by Steve Leave a Comment

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

John Collins, also known as "The Paper Airplane Guy", dreamt of being a Guinness World Record holder.  All his life he loved paper airplanes, and he realized early on that he was very good at designing them.  Using his in-depth knowledge of origami and airplane aerodynamics, Collins has created dozens of incredible new paper flyers.  … [Read more...]

Filed Under: Ecommerce Tagged With: marketing, private label manufacturing, sales, team-work

November 6, 2020 by Steve Leave a Comment

How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation

How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation

Back in 2003, Chris Moneymaker pulled off something that is still being talked about today. It was at the World Series of Poker Main Event where he secured "the bluff of the century". Moneymaker was head-to-head against a more experienced, veteran player in Sammy Farha.Both men were dealt their cards, and the match began. Moneymaker had the losing … [Read more...]

Filed Under: Influencer Marketing Tagged With: compensation, FTC, influencer marketing, influencers

November 5, 2020 by Steve Leave a Comment

How Fewer Influencer Collaborations Can Increase Your Sales

How Fewer Influencer Collaborations Can Increase Your Sales

On October 1, 2009, author S.J. Scott found himself in a bit of a pickle. What should have been an effortless five mile run left him exhausted and breathless. He was quite surprised with his poor endurance. Scott knew he wasn't sick or injured. He knew it was his laziness while relaxing in Costa Rica that made him out-of-shape. But here was his … [Read more...]

Filed Under: Influencer Marketing Tagged With: influencer marketing, optimizing, scaling

October 29, 2020 by Steve Leave a Comment

How To Hit The Bullseye With Your Marketing Message Without Committing Any Crimes

How To Hit The Bullseye With Your Marketing Message Without Committing Any Crimes

If stealing wasn't wrong, would you turn to a life of theft?  If you wanted something, all you'd have to do is take it.  No consequences or punishment.  Of course, in real life, this isn't the case.  The funny thing is, in sports, it actually happens quite frequently.  Balls are stolen.  Bases are stolen.  Teams … [Read more...]

Filed Under: Marketing Tagged With: audience, clients, marketing

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