Steve Kehler

Freelance writer and marketer. Sharing what I'm learning. To a 2nd grader, a 4th grader is a genius.

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February 25, 2021 by Steve Leave a Comment

How To Provide Customer Service That Wows Your Clients

How To Provide Customer Service That Wows Your Clients

It'll keep them coming back again and again How do you think a high school football team would feel about playing a game in only their pads and underwear?  This almost happened for the Bay High Tigers, a high school football team out of Bay St. Louis, Mississippi.  It was 2005 and their town had just been devastated by Hurricane Katrina, their … [Read more...]

Filed Under: Ecommerce, Marketing Tagged With: clients, customers, ecommerce, marketing

February 15, 2021 by Steve Leave a Comment

How Influencer Marketing Helps Introverted Business Owners Catch Their Breath

How Influencer Marketing Helps Introverted Business Owners Catch Their Breath

My wife quietly cried during our five year old son's first ice skating lesson.  Her and I watched as he fell to the ice over and over and over again.  With tears streaming and a runny nose she admitted to wanting to pull him out of the lesson.  I said we couldn't - he had to do it on his own.  She agreed, but wow, it was tough … [Read more...]

Filed Under: Influencer Marketing, Marketing Tagged With: influencer marketing, introvert, product reviews, video

December 2, 2020 by Steve Leave a Comment

Why Outrageous Product Guarantees Are Not As Risky As They Appear (And They Help Make More Sales)

Why Outrageous Product Guarantees Are Not As Risky As They Appear (And They Help Make More Sales)

How many kids do you know that don't like cotton candy?  Not many I'm guessing.  It's probably possible to count them on one hand.  My kids love the sugary treat.  But they didn't always feel that way. My daughter was three and my son was two when we first gave them the chance to sample the pink and blue confection.  My … [Read more...]

Filed Under: Ecommerce Tagged With: ecommerce, guarantees, sales

November 18, 2020 by Steve Leave a Comment

How To Wisely Choose A Private Label Manufacturer (Even If They Aren’t The Least Expensive)

How To Wisely Choose A Private Label Manufacturer (Even If They Aren’t The Least Expensive)

Because of Joseph Strauss, the "Half Way to Hell" club exists.  Strauss, however, is not a member of the club.  The club consists of nineteen men who cheated death while working on the construction of the Golden Gate Bridge in San Francisco, California.  At the time, Strauss was the Chief Engineer and responsible for the safety of … [Read more...]

Filed Under: Ecommerce Tagged With: ecommerce, private label manufacturing, production, small business

November 16, 2020 by Steve Leave a Comment

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

Why Hiring A Private Label Manufacturer Will Jump-Start Your Ecommerce Business Without Cutting Into Your Bottom Line

John Collins, also known as "The Paper Airplane Guy", dreamt of being a Guinness World Record holder.  All his life he loved paper airplanes, and he realized early on that he was very good at designing them.  Using his in-depth knowledge of origami and airplane aerodynamics, Collins has created dozens of incredible new paper flyers.  … [Read more...]

Filed Under: Ecommerce Tagged With: marketing, private label manufacturing, sales, team-work

November 6, 2020 by Steve Leave a Comment

How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation

How To Avoid An Unexpected Call From The FTC Regarding Influencer Marketing Compensation

Back in 2003, Chris Moneymaker pulled off something that is still being talked about today. It was at the World Series of Poker Main Event where he secured "the bluff of the century". Moneymaker was head-to-head against a more experienced, veteran player in Sammy Farha.Both men were dealt their cards, and the match began. Moneymaker had the losing … [Read more...]

Filed Under: Influencer Marketing Tagged With: compensation, FTC, influencer marketing, influencers

November 5, 2020 by Steve Leave a Comment

How Fewer Influencer Collaborations Can Increase Your Sales

How Fewer Influencer Collaborations Can Increase Your Sales

On October 1, 2009, author S.J. Scott found himself in a bit of a pickle. What should have been an effortless five mile run left him exhausted and breathless. He was quite surprised with his poor endurance. Scott knew he wasn't sick or injured. He knew it was his laziness while relaxing in Costa Rica that made him out-of-shape. But here was his … [Read more...]

Filed Under: Influencer Marketing Tagged With: influencer marketing, optimizing, scaling

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