Freelance writer and marketer. Sharing what I'm learning. To a 2nd grader, a 4th grader is a genius.
What are your priorities in life? I know we've all thought about them. Probably even written them down somewhere. My question to you is - are your priorities congruent with your actions? Actually, the other way around makes more sense - are your actions congruent with your priorities? I've been thinking about this a lot lately. My … [Read more...]
A common question when starting out with PPV (Pay Per View) advertising is "Some of my target URLs have 500 impressions but no leads. What should I do?" Generally the rule of thumb is you need to get 1 lead out of every 100 impressions to a URL. Most often, this works and is a good yard-stick. But that ratio does not guarantee profitability … [Read more...]
There are 2 ways to make your online business more profitable - increase your revenue or decrease your expenses. This post is gonna cover how to send your average lead cost plummeting over a cliff when you're driving traffic using the 50onRed PPV network. These 7 ways are specific to 50onRed, but some of them can be used on the other PPV … [Read more...]
Even Homer Simpson had a plan for success. Remember that Simpson's episode where Mr. Burns hires Frank Grimes, aka Grimey, as the VP? In time, Grimey realizes that Homer does a whole lot of nothing and it drives him crazy! The funniest scene is when Burns and Smithers are hosting a contest for kids to make nuclear power plant … [Read more...]
First things first. Ben Settle (bensettle.com and bensettleshow.com) get props for this post. Ben put out a great podcast last year on this topic. I've modified his rules slightly to be more applicable. If you want a great marketing education, check out his websites and podcasts (available on iTunes). Alright. Here are 7 rules for kicking … [Read more...]